University of Greenwich

University of Greenwich

Master of Arts in Strategic Advertising and Marketing Communications

The Master of Arts in Strategic Advertising and Marketing Communications in Communication and Media is offered by University of Greenwich.

Program Length: 2 YEARS.

Description


Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies. 

This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.

The programme will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication roles.

What you should know about this course

  • You’ll learn to develop eye-catching campaigns and become an effective marketer and communicator.
  • Our marketing subjects are ranked top in London overall (Complete University Guide 2019).
  • Learn from leading academics and industry experts.
  • This course is accredited by Institute of Leadership & Management

What you will study


Full time & Sandwich


Year 1

 Option Set 1Students are required to study the following compulsory modules.
  • Academic English for Postgraduates (Business)
  • Developing Advertising and Promotional Strategies (30 credits)
  • Digital Marketing (30 credits)
  • Creative Content (15 credits)
  • Transformational Leadership through Transversal Skills
  • Data Analytics for International Business Decisions (15 credits)
  • Research Methods (15 credits)
Students are required to choose 1 module from this list of options.
  • Dissertation (45 credits)
  • Consultancy Project (45 credits)
Students are required to choose 2 modules from this list of options.
  • Branding (15 credits)
  • Inside the Customer's Mind (15 credits)
Option Set 2Students are required to study the following compulsory modules.
  • Academic English for Postgraduates (Business)
  • Developing Advertising and Promotional Strategies (30 credits)
  • Digital Marketing (30 credits)
  • Creative Content (15 credits)
  • Transformational Leadership through Transversal Skills
  • Data Analytics for International Business Decisions (15 credits)
  • Research Methods (15 credits)
Students are also required to choose 1 module from this list of options.
  • Dissertation (45 credits)
  • Consultancy Project (45 credits)
Students are also required to choose 2 modules from this list of options.
  • PR Planning and Communication Skills (15 credits)
  • Corporate Communications (15 credits)

Part time 


Year 1


Students are required to study the following compulsory modules.
  • Academic English for Postgraduates (Business)
  • Developing Advertising and Promotional Strategies (30 credits)
  • Transformational Leadership through Transversal Skills
  • Data Analytics for International Business Decisions (15 credits)
Students are required to choose 1 module from this list of options.
  • PR Planning and Communication Skills (15 credits)
  • Inside the Customer's Mind (15 credits)

Year 2


Students are required to study the following compulsory modules.
  • Digital Marketing (30 credits)
  • Creative Content (15 credits)
  • Research Methods (15 credits)
Students are required to choose 1 module from this list of options.
  • Dissertation (45 credits)
  • Consultancy Project (45 credits)
Students are required to choose 1 module from this list of options.
  • Branding (15 credits)
  • Corporate Communications (15 credits)


Entry requirements



  • The student should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.
  • Alternatively, aplicants should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.



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